Archive | August, 2018

Make a Big Impact with Foldable Printed Mailers

31 Aug

Creating a printed mailer is one of the best ways to get your message across to a wide variety of individuals, but how can you be sure that your message isn’t lost among the raft of bills and magazines that tend to litter every mailbox in America?

Creating a unique design is great for a traditional message or a sale. Foldable printed mailers are a fun way to get your creative message out into the marketplace by designing something unexpected that will surprise and delight your audience.

Here are a few ways that you can create wonder and excitement with your next printed promotional mailing.

3D Folded Materials

Are you sending an open house announcement to a select few individuals and including the media?

Influencers such as bloggers and media personalities are a great way to get free promotion for your brand, but these people are also inundated with others who are also trying to recruit them.

An interactive 3D folded mailer can catch the eye of the most jaded recipient, encouraging them to open and play with your delivery. Don’t think simply about a tri-fold brochure — today’s 3D mailers can be created in nearly any size, shape or design — these are limited only by your imagination.

Creating Your Designs

You may already have an idea in mind, but if not, let us work with you to share some of the innovative new designs that are available.

You can start with a concept of what you’re trying to accomplish. Perhaps you’re launching a new product, introducing a sale on high-end goods and services or opening a new store. These are all ideal opportunities to create buzz and excitement in your audience with new textures, bright colors, and interesting shapes. Sketch out your ideas and see how we can partner with you to bring them to life in full, living three-dimensional color!

Creative Idea Starters

Looking for a creative way to package a sample product?

Three-dimensional folded mailers can be created and frame your product to allow it the impact that you need when the package is opened by your recipient. Nestle a business card or discount card within a mailer, or add an aura of intrigue by requiring the receiver to unwrap the "package" before discovering what is hiding within.

Foldable mailers can be made into the shape of your product, too, so you’re essentially creating a 3D replica of your product with paper. Mailers can be printed with foil accents for added luster and shine, printed in single colors, or even printed in full color for a "living" design that will really make an impression.

Box it Up

Boxes in different shapes and sizes are another popular way to print and fold your message. Blank cardboard boxes with included materials are a waste of prime advertising real estate. When you use a box of an unusual shape or size, you intrigue the recipient and encourage them to take the few moments necessary to open the package. Then, the materials you’ve placed inside have a better chance of catching their eye and causing them to take action!

Foldable printed and three-dimensional mailers can be as simple or as complicated as you need them to be. When you work with us, you’ll find the creativity and suggestions that you need to create the perfect promotional vehicle for your message!

Advertisements

5 Ways to Skillfully Handle Criticism With a Smile Instead of a Frown

28 Aug

"This work is sloppy and does not meet the needs of the company. You’ll have to completely rework it."

"Is this all you’ve gotten done for today? You’re going to have to step up your pace."

"Why didn’t you follow the instructions I gave you? This is terrible work."

"I liked your old hairstyle better."

Criticism, no matter how delicately someone gives it to you, hurts.

Being criticized makes us feel worthless, painfully vulnerable to our own negative thoughts and unsure of our abilities. Some inexperienced managers think criticizing their employees will incentivize them to work faster and harder but, of course, we know this tactic is the absolutely wrong way to motivate employees.

Scientists speculate there is something instinctual, or innate, about our adverse reaction to even mild criticism. Just like the human body is hard-wired to instantly move into a "fight or flight" state when confronted by danger, our psychological self (psyche) reacts to criticism defensively. In other words, being physically struck closely parallels being verbally "struck." Our heart and breathing rate increases and we may start perspiring as our internal temperature rises. Depending on the type and level of criticism we hear about ourselves, some people tremble, feel extremely anxious, and may even start crying.

How to Give Criticism Positively

Before you criticize a family member, friend or fellow worker, stop and think about how you could rephrase what you are going to say to sound more like constructive criticism.

Examples of constructive criticism include:

  • (When someone fails to complete a project on time): Next time we have a project to work on, we’ll make sure there are enough resources and time for you to finish it as planned. In fact, perhaps we can schedule the project in advance so you are not inundated with work?
  • (When someone has been "slacking" in their work): You’ve done a great job reaching several goals lately. Nobody can achieve every goal they set for themselves so don’t let this affect your sense of accomplishment. Maybe your goals are a little too aggressive?
  • (When someone isn’t contributing to a group effort): I’ve noticed you haven’t wanted to take an initiative lately. I would really like to see you take a leadership position because I think you have the talent and skills to be successful.

5 Ways to Handle Criticism Positively

1. Objectify Yourself

As soon as you realize you are being criticized unconstructively, step away from your emotions by imagining yourself as a life-size cardboard cutout.

Wait until the person criticizing you leaves before allowing yourself to think about what they said. Consider who criticized, what they criticized you about, and whether it was actually warranted. Remember that people who are criticized are usually doing something new, different, and possibly daring.

2. Don’t Cross Your Arms

Adopting a defensive posture may provoke the criticizer into extending their critique of you.

Simply stand with your arms at your sides, nod, and show that you are listening.

3. Learn from Criticism

Is there a grain of truth in the criticism you received?

Don’t let strong emotions cloud your ability to judge truths about yourself. Many of us say or do things that are not in our best interest but fail to realize our error.

4. Get Feedback from a Friend

Tell a trusted friend about the criticism you received.

Getting another opinion can help mitigate the negative feelings you experience from a criticism.

5. You Control Your Emotions and Thoughts

Nobody is in control of what you think or feel.

The way you think and feel about criticism is all up to you, not the person who criticized you.

"Criticism is something you can avoid by saying nothing,
being nothing, and doing nothing."
~Aristotle

How to Chart Your New Future (Part 2)

25 Aug

Looking to grow personally or professionally, but not sure where to start?

Last week we examined the incredible benefits of lifelong learning. Increased cognitive function increases the health of the entire body, and continued education sparks social engagement (as we learn from and WITH others) that brings confidence and delight. Research suggests that people with strong social connections tend to be happier and live longer.

Whether you feel supported by your employer or not, here are four simple avenues that will enrich your life and help you grow:

1. Stretch Yourself.

The first step in continued growth is to assess your buy-in.

Check out last week’s article for more detail on jump-starting your own motivation.

2. Ask Others to Stretch You.

Baseball legend Yogi Berra commented, “If you don’t know where you are going, you will wind up somewhere else.”

Perhaps one of our greatest obstacles is our lack of perspective. In the daily grind, it can be hard to identify or address our weaknesses and our virtues. Consider a coach or mentor to help you assess where you’re at and chart intentional steps toward positive change.

Can you find someone in your company who might have coffee with you on a monthly or quarterly basis? Is there someone in your field or professional network (even LinkedIn) who might fill this strategic role? Is it worth contracting a life or career coach (or even an organizational consultant) to help you maximize potential? Surgeon Atul Gawande makes this compelling argument:

“Élite performers, researchers say, must engage in ‘deliberate practice’—sustained, mindful efforts to develop the full range of abilities that success requires. You have to work at what you’re not good at. In theory, people can do this themselves. But most people do not know where to start or how to proceed. Expertise, as the formula goes, requires going from unconscious incompetence to conscious incompetence to conscious competence and finally to unconscious competence. The coach provides the outside eyes and ears and makes you aware of where you’re falling short. This is tricky. Human beings resist exposure and critique; our brains are well defended. So, coaches use a variety of approaches—showing what other, respected colleagues do, for instance, or reviewing videos of the subject’s performance. The most common, however, is just conversation.”

3. Read.

Reading is one of life’s simple pleasures and a commonly overlooked asset.

Reading broadens perspective, improves memory, and dramatically reduces stress. Make a point to read professional development articles, books on business topics, or personal development pieces that will sharpen your skills or spark curiosity. An energized mind is a productive mind, so dedicate time each week to read or listen to audio books (maybe as you sit in traffic) and you won’t regret it!

4. Pursue Life-Giving Conversations. Most people are experiential learners, growing confidence and skills as they participate rather than passively consuming.

One way to proactively engage your mind is through conversations, like book clubs, professional networks, or even loose business collaborations. Where are you connected or how could you grow in this area? Surround yourself with like-minded peers through opportunities like 1 Million Cups, TED Talks, MeetUp groups, and more. If nothing else, look for volunteer opportunities and connect with people on a casual level. Make friends, spark ideas, and find financial and professional support in areas you may never have considered.

Ready to shake off that slump or add spring to your step today? Let these adjustments chart a new course for growth in your career and future. Every moment is valuable and so is your potential. Steward it well and keep growing for life!

How to Chart Your New Future (Part 1)

21 Aug

Irene Obera is an 84-year-old southern California native who loves bowling, tennis, and educating others.

She also happens to be the fastest woman on earth for her age. Irene has been breaking records in Masters athletics for forty years, and her aging philosophies are captured in her own words:

“If you don’t move it, you lose it.”

And:

“A quitter never wins, and a winner never quits – and I want to be a winner.”

Irene is one of many “superagers,” a term for people in their 70s and 80s who have the mental or physical capability of their decades-younger counterparts. Irene serves as an inspiration, not only for the power of dedication but the promise of possibility when we harness our full potential. Living well is a goal we all desire and living fully alive is the essence of life. No matter what our strengths or sphere of influence, each of us has the potential for success and impact. This potential is a treasure that should be uncovered, protected, and stewarded!

Shake Off That Slump

Then what do you do when you’ve hit a slump? When complacency has settled like fog, or when you want to grow but feel stifled professionally (or personally) at almost every turn?

Maybe you’re satisfied, but not feeling sufficiently challenged in your daily tasks. What should you do?

Here’s the truth: small adjustments DO make an impact. But we tend to enjoy comfort and resist change, making it harder and harder to change gears.

So, how can we move forward in a positive way that will impact us for years to come?

It Starts with Education

An easy place to start is where many of us began: with education. Education is a gift! The opportunity to learn can unlock our potential, grow our social circle, reap financial rewards, and energize our mind, careers, and health! Consider this statistic:

The Rush Memory and Aging Project, conducted in 2012 in Chicago with more than 1,200 elders participating, showed that increased cognitive activity in older adults slowed their decline in cognitive function and decreased their risk of mild cognitive impairment. The study showed that cognitively active seniors, whose average age was 80, were 2.6 times less likely to develop Alzheimer’s disease and dementia than seniors with less cognitive activity. Studies also show that educated people tend to enjoy better mental health, increased emotional well-being, and expanded opportunities.

Add Spring to Your Step

Whether you desire personal or professional development, growth of any kind has the potential to chart a new course for your future.

Ready to increase your mental capacity, improve your quality of life, and enrich your emotional health? In this two-part series, we’ll look at four avenues for gaining ground that will enrich your life and expand your opportunities.

1. Stretch Yourself.

The first step in continued growth is your own buy-in.

Take ownership over your desire to develop and look for new challenges, side projects, or free professional development opportunities offered in or outside your company. Seek out webinars and podcasts on a weekly basis or consider short online courses. Be curious about aspects of the workplace that don’t directly affect your job. Ask questions and get involved where you might not otherwise. When you show others that you are interested in learning, it communicates a proactive spirit and opens invisible doors to future opportunities.

Living fully engaged brings richness and reward. Join us for part two of this series, as we look at four more avenues for personal and professional development that can bring impact for decades to come!

5 Reasons Why Print Marketing Still Pops

17 Aug

With all the buzz around social media marketing, leveraging influencers, and digital retargeting ads, has print marketing lost its luster?

Smart marketers know that just as there are millions of individuals in the U.S., there are hundreds of ways to reach them. As more people flock to the internet to shop, do their taxes, and connect with friends and relatives, you may be surprised to know that the digital proliferation of messages has brought consumers’ attention back to a tried-and-true favorite: print marketing.

Here are five reasons why print marketing still pops for your next promotion.

1. Print is Surprising

Think about it. You may receive dozens or even hundreds of emails each day. How much time do you devote to considering each one?

An unexpected advertisement may receive a brief glance, or it may go directly to your spam folder if it is poorly written. Contrast that with the number of pieces of printed mail that you receive on a daily basis. If you’re like most people, you probably get less than ten pieces of written correspondence each day. That gives your message that much more of an opportunity to make an impact with a well-designed and colorful print piece.

2. Print is Memorable

Reading a newspaper or other longer-form printed media is considered "lean forward" reading — while skimming emails is something you’re likely to be multi-tasking and "leaning back," or being less engaged.

Studies show that people are up to 70% more likely to recall businesses when they see their information in print versus online.

3. Print is Easy

The same study that tested customer recall also explored the effort required to process print materials versus digital materials.

The findings are unexpected: direct mail requires significantly less mental effort to process, by over 15 percentage points! Printed ads in newspapers or delivered via direct mail are more memorable because they’re often mostly visual instead of packed with words. According to a Temple University study, physical media wins out over print in nearly every category, including engagement, memory accuracy and speed, and desirability.

4. Print is Trusted

The recent outbreaks of viruses make online advertising a dicey proposition — at least in the mind of many Americans.

You don’t hear the news media touting the number of people who lost their personal information to a newspaper, right? This familiarity with printed media helps give messages received in this format a more comfortable and trusted feel than advertising that arrives in a digital package. This is especially true for demographics of a certain age, where printed mailers were the way to receive valuable information.

5. Print is Creative

Sure you can argue that digital advertising is incredibly creative and interactive.

However, print media allows you to effectively cross genres with your messaging, switching between print and digital with ease as long as you have an effective strategy in place for messaging. A truly cohesive experience from print to digital makes consumers feel unique and valued, but that conversation begins in the print space.

These are only a few of the many reasons why print marketing and advertising is still at the top of the heap. The additional mental space and recall, opportunities for creating a cohesive brand feel, and the ability to cross platforms from print to digital make postcards and other mailers a compelling proposition for businesses.

These Two Things are the Keys to a Successful Business

14 Aug

The physical and emotional abuse began when she was five years old.

By the time she was 13, she was homeless and relying on the kindness of strangers to feed and house her. At 14, she gave birth to a son who died in infancy. Shortly afterward, she was sent to live with an uncle in whom she later referred to as her "father." Even though this teenager had suffered years of poverty and abuse, something fierce and fiery within her would not give up. She attended a Milwaukee high school and earned grades good enough to get her into the Upward Bound program, a federally funded program to help gifted students achieve academic success.

This determined, courageous young woman was later transferred to a suburban high school where she was picked on by her more affluent peers. After being caught stealing money to keep up with the lifestyle of her peers, she was once again sent to live with another relative in Nashville, TN. Here, she became an honors student and joined a speech/debate team that eventually took second place in a nation-wide dramatic interpretation contest.

After winning a college scholarship, working as a news reporter, and ultimately, landing her own TV show, Oprah Winfrey is now one of the world’s most famous, most beloved, and most successful women in history.

Attitude is Motivation and Motivation is Attitude

Imagine you are the owner of a bakery that was handed down to you by your parents and grandparents.

One of the traditions you continue to keep as the owner is wearing a large pin on your uniform that says "Business is Awesome!" While all business have down times, the idea behind the pin is that, no matter how the business is doing, your attitude remains the same.

What do you tell customers who ask you what’s so great about business? In most cases, people asking you this question are going through a rough time in their lives or may be coping with business problems themselves. You might tell them business is awesome because you love meeting new people every day or that business is great because you can work in an environment where everybody gets along and enjoys each other’s company.

At the heart of this story lies the power of embracing a positive attitude. When you anticipate the good things and refuse to become a victim of negative thinking, the motivation to continue naturally emerges, sustained by your sense of renewal, hope and expectations.

Falling Down 10 Times Means You Have to Get Up 10 Times

"I have missed more than 9000 shots in my career. I have lost almost 300 games. Many times I have been trusted to take the game winning shot and missed. I am not afraid to say that I have failed over and over and over again in my life. And that is why I succeed." — Michael Jordan

You have to keep "getting up" (as Oprah Winfrey did) to take those next steps toward meeting or exceeding your goals.

The motivation for getting up and getting back on track is more powerful and rewarding if it is for personal rather than material gain. Keep reminding yourself that the most significant accomplishments in world history all started because someone fell down and got right back up again without even giving it a second thought.

Print Made Digital: How Business Cards Are Still the Best Way to Connect

10 Aug

Digital communication and marketing tactics may be the hottest topics on everyone’s tongues, but there are still some serious limitations to connecting your physical and digital worlds.

There are ways that allow you to quickly trade contact information, but they can require both parties to download the same app and are difficult to coordinate in quick hallway conversations. Business professionals will tell you that you never know when you’re going to meet someone who can tie together the pieces of a particular project, so it pays to be prepared to capture contact information regardless of your physical location. That’s where business cards come in as one of the best ways to connect with people in person.

Boost Your Brand Recognition

Keeping your branding on point can be an ongoing challenge, especially as your business grows.

Marketers must be diligent to ensure that all marketing materials are consistent and cohesive with colors, fonts, styles images, and even the tone of language that is used — or your brand voice.

One particular printed item that often ties together all of your branding is a simple business card! Business cards are relatively inexpensive but can pack a big branding punch when they provide each prospect or contact with the look, feel and logo of your business.

Convenient Communication Tool

Business cards are one of the most convenient communication tools available because you can simply slide your hand into your pocket or purse and immediately be able to share your contact information with others.

If you’re in the middle of another conversation, there’s no need to break off topic and attempt to program a number into your cell phone; instead, you can simply pop a business card into someone’s hand! If you’re at a conference or trade show, business cards allow you to jot questions or topics of interest on the back, which can help jog your memory of the contact and how you need to follow up with them in the future.

Ideal for Direct Marketing

Sending emails and even text messages may be one of the most effective ways to reach a wide range of individuals, but an old-fashioned phone call packs an impact.

Including a handshake with your business card creates a personal connection that people will remember. If the person you’re speaking with isn’t the perfect contact for your business, the good news is that your business card can continue marketing to the next person who receives it, too! Digital marketing tactics such as QR codes add extra bang to your business card by providing your prospects with additional information that couldn’t fit within the space available on a small business card. Have a special offer that you’d like to share? Drop a discount code on your business card and you’ll be sure to create a lasting impression!

Print marketing tactics such as business cards are still one of the best ways to reach your target audience in a personal way that builds long-term relationships. Business today is still driven by relationships. Ensuring that you have personal knowledge of the people you are working with — and that connection — is best formed by creative printed materials that reinforce the look and feel of your brand.

The next time you’re shaking hands with someone, be sure you’re sliding a business card to them at the same time, and your message will be reinforced even after you are long gone!