Archive | November, 2016

Why It’s Time To Start Paying Attention To Instagram

4 Nov

When it comes to social media marketing, there are a lot of people who will tell you that there are only two names that you have to concern yourself with: Facebook and Twitter. While the power of these two services as marketing channels is undeniably important, to say that you should ONLY focus on these two platforms is making a grave mistake – particularly concerning where we’re headed.

Case in point: Instagram may not have as many unique users as Facebook or Twitter, but the impressive growth it has shown in a relatively short period of time proves that it is more than worth your effort.

The Importance of Instagram: By the Numbers

Over the last five years alone, Instagram has quickly proven its worth against its larger brethren. Though the social networking site only had 90 million users in its earliest days, that number has since risen to 300 million monthly active users as of 2016.

What’s more than that, Instagram’s user base is incredibly engaged. Not only are these users responsible for sharing over 30 billion (that’s "billion," with a "B") photos to date, but more than 70 million photos are being shared every day.

That statistic alone makes Instagram the third most engaged social networking site on planet Earth today. In terms of using social media for effective marketing, "engagement" is pretty much the name of the game.

Instagram is also hugely beneficial for companies that want to increase brand awareness on a global scale. Studies estimate that as of right now, a full 70% of all Instagram users are located OUTSIDE of the United States. To top it off, there will be about 111.6 million American Instagram users by 2019. This means that not only will it allow you to reach a wider audience than ever before, but it will also still allow you to reach those ever-important local markets, too.

Perhaps the most impressive statistic to concern yourself with, though, has more to do with exactly who Instagram allows you to reach. As of 2016, Instagram is used by more Americans between the ages of 12 and 24 years old than any other social network, including Facebook and Twitter. So not only can you reach a larger audience, but you’re also reaching a younger one – particularly important for creating a loyal army of customers now who will be ready and willing to follow you for years to come.

The Bigger Picture

Statistics like these underline a few different things, all of which are crucial in terms of social media marketing. For starters, always be wary of someone who tells you that you only have to focus your efforts in one direction. "Never put all your eggs in one basket" is a mantra that very much applies in terms of social networking, especially because most businesses use at least two social networks every day, often more.

However, the real takeaway from this is that you should always be looking for the next big thing in terms of how and where you’re communicating with your audience. Imagine the results you would see today if you were able to get in on the Facebook revolution from the ground floor. Well, a similar opportunity is currently presenting itself to businesses everywhere in the form of Instagram. Ignoring it now means leaving a lot of money on the table later on.

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The Powerful Influence Of Coffee

1 Nov

Does it ever seem as if you can’t move another step forward without your favorite drink in hand? Coffee fuels many a creative mind in any industry. Whether you are an early morning coffee drinker or need a cup mid-afternoon to reboot your sluggish mind, coffee culture does pair with many of the best developments in business. You might even be the person who has to have a cup of coffee in hand all day long. Here are some coffee thoughts to help you jumpstart your day or keep it going into the wee hours of the morning when you are cramming for a deadline.

Quotes about Coffee

"I believe humans get a lot done, not because we’re smart, but because we have thumbs so we can make coffee." – Flash Rosenberg

"Actually, this seems to be the basic need of the human heart in nearly every great crisis — a good hot cup of coffee." — Alexander King

"Without my morning coffee, I’m just like a dried up piece of roast goat." – Johann Sebastian Bach

"I never laugh until I’ve had my coffee." – Clark Gable

"As soon as coffee is in your stomach, there is a general commotion. Ideas begin to move, similes arise, the paper is covered. Coffee is your ally and writing ceases to be a struggle." – Honore de Balzac

"I don’t really like coffee, she said, but I don’t really like it when my head hits my desk when I fall asleep either." – Brian Andreas

"Come on, don’t you ever stop and smell the coffee?" – Justina Chen, North of Beautiful

Coffee Influence in Our Culture and Lives

Have you ever sat down and thought about how much coffee has infiltrated our culture and daily lives? Coffee is present at every meeting, event, gathering or celebration. It is a staple in good times and bad and helps stimulate conversation, ease communication, and calm people in the face of the unknown. It is so embedded in our lives that we often take having coffee on hand for granted. Would you ever have a work meeting without coffee for visitors? And don’t you offer every visitor coffee when they arrive?

There is an excellent article on the Scientific American blog (http://bit.ly/2eLnuIQ), "The Culture of Coffee Drinkers," that discusses the influence of coffee throughout history and in modern times. With the proliferation of Starbucks coffee shops throughout major cities, coffee shops have become meeting places for entrepreneurs, writers, company reps and corporate CEOs who want to meet away from the office. Gourmet coffees have become commonplace.

Using Coffee to Improve Customer and Employee Relationships

It may seem like a "no-brainer," but coffee can be used as a tool to connect with both employees and customers in your shop or office, and it doesn’t cost much for you to do so. Whether you send your assistant on a coffee run, or have a Keurig in your office for each person to make their own cup, sharing a "cup of joe" will help facilitate discussions about difficult jobs, employee discipline, and new contracts.